We support your market entry in following sectors:

Plumbing and technical building equipment

Furniture Trade and Industry

Building Elements

Do it Yourself, Home Improvement

Interior Design, Architectural Sales and Project Sales

Hero Strategy

Market entry made easy.

We support and accompany international companies in successfully entering the German market and building up their business systematically and in the long term.

HERO Products & People is a team of specialists for sales development in the furniture, technical building equipment and construction elements sectors. We know the requirements and needs of wholesalers, retailers, DIY, interior design and project business inside out - and we know how to address them successfully and in a targeted manner.

Hero Services

That is your key to success.

Good preparation and partners at your side who support you throughout the entire process from the initial idea to concrete negotiations with highly professional key accounts.

Although there is a de facto oversupply of brands and product solutions in the market, German wholesalers and retailers are regularly looking for new suppliers with fresh product ideas - preferably from abroad. You can exploit this potential if you know the complex process requirements of your German business partners and know exactly what matters in detail.

HERO Added Value

Sales take place on site.
With the people. At the POS. With the buyers and managers. With decision-makers and influencers in the market, on the shop floor or at the customer's headquarters.

When building up sales, it is important to be on the spot, with the right argument at the right time, with the right contact person - with emphasis, persuasiveness and enthusiasm. Once this access has been found and interest aroused, much more can be achieved than you think!

HERO Network

A good idea as a sustainable business model. And a strong network, that can react flexibly to individual requirements. That's win-win for everyone.

Company founder Dominik Tanner is where all the threads of Hero Products & People come together. He is not only the source of our ideas, but as an experienced specialist in sales development, acquisition and key account management, he is the driving force behind an agile team. Depending on the project requirements, our Hero team reshapes itself and strengthens itself with experienced experts and industry know-how.

Hero Modules

Defined modules with fixed prices. No superfluous frills. Flexibility and transparency. Surprisingly affordable.

We like it simple, transparent and clear. Because then you know exactly where you stand. Because you can try things out in small steps, perhaps to expand them later. That's why we think in modules - from entry-level versions at a particularly favourable price to individual and long-term support in the German market.